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Researchers have found that memories evoked by the sense of smell tend to be earlier, more emotionally potent, and more tied to events than memories evoked by words alone.  In my view, this is because the sense of smell is more tied to our primitive and survival instincts.  This video explains the brain connections behind this phenomenon.

In Aroma Freedom, we use this close connection between early, emotional memory and smell to actually modify the memories themselves.  We often can trace a current problem back to an earlier event in which the emotional charge was not fully dissipated.  As this video explains, smells tend to evoke “events” rather than “concepts,” so it makes sense that using essential oils through the sense of smell will alter our perception of these events.

What does this research make you think of?